PR tips
and advice
for SMEs

PR tips
and advice for SMEs

The Perfect Media Pitch

There are a few key points in writing a great media pitch. A media pitch can be described as a means to get journalists or publishers interested in your news and hopefully feature it on their new site or publication. A media pitch is usually drafted and sent via email but it can also be sent through social platforms or over the phone.

Journalists and publishers are often flooded with press releases on a daily basis, this needs to be taken into consideration as this could result in journalists not featuring your news.  Knowing what to include and leave out of your media pitches is crucial. 

Screenshot 2020 09 23 at 10.43.25 - The Perfect Media Pitch

Firstly, you need to make sure that your pitches are newsworthy. According to 5W Public Relations, “A newsworthy story generates massive pickup throughout the media. ‘Viral’ would be another word that can be used in place of newsworthy”.

  • Media pitches need to be considered newsworthy for journalists to feature them on their publications or new sites. This will also create a great impression with the media contacts you’ve managed to acquire and make you a reputable news source.
  •  A newsworthy story should include information on relevant and current events. It should also generate an emotional response from those reading it, and it should be relevant to the type of news or subjects covered by the publication you are pitching to.

Drafting up a relevant media contact list is another crucial aspect to media pitching.

  •  You need to make sure that the contacts you have acquired cover the type of news relating to your pitches. This will ensure that the journalists and publications will be interested in your pitches and feature them.
  •  Once a media list has been carefully crafted, you can then send through your media pitch to those contacts.

Following up on your media pitch would be extremely beneficial. As mentioned previously, journalists and publishers are flooded with press releases on a daily basis. 

  • Following up on your media pitches can increase your chances of having your news featured on their publications.  However, it is important to note that you should wait a few days before sending each follow up email. 
  • A few key points to sending follow up emails are to always be respectful and polite to journalists. You also must understand that some journalists will not be interested in featuring your news. 
  • Secondly, it is very important to be as concise as possible while still remaining polite in your email. 
  • Lastly, it would be in your best interest to always be prepared with additional information pertaining to your media pitch. Some journalists may require more information in regards to your pitch, so it is advisable to have all the relevant information readily available.

Check out more advice pieces from our team here.

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