Famously home to Las Vegas (otherwise known as sin city), the Silver State is made up of mainly desert with most of the state consumed by the Great Basin. In comparison to other states across the country, Nevada has one of the smallest populations, with just 3 million residents. Most of those residents live within Clark County, which includes the Las Vegas-Paradise area. Running public relations campaigns in Nevada can be very sensitive. Despite being the 4th largest producer of gold in the world, the largest economy in Nevada is tourism - which leads to a melting pot of culture in the state.
A study in 2019 by CherryDigital.co, based on 4 years of data found that the optimum day and time to send a public relations campaigns in Nevada press release in Nevada is 10.35am or 3.21pm on a Wednesday.
Below is a list of the most influential publications in Nevada:
1: Las Vegas Review-Journal
This daily newspaper was founded in 1909 and is published in Las Vegas, Nevada as the largest circulating daily newspaper in the city. It is ranked as one of the top 25 newspapers in the US by circulation (172,366 daily and 204,036 on Sundays).
2: Reno Gazette-Journal
The Reno Gazette Journal is the major daily newspaper for Reno, Nevada and is owned and operated by Gannett. It was founded in 1983 after the combination of the Nevada State Journal and Reno Evening Gazette.
3: Las Vegas Weekly
Based in Henderson, Nevada, Las Vegas Weekly covers arts. Entertainment, news and culture in the Vegas area. It is published by Greenspun Media Group and was founded in 1992. It has an average circulation of 62,682.
4: El Tiempo
El Tiempo is a locally distributed Spanish daily newspaper covering El Tiempo, Las Vegas.
5: El Mundo
El Mundo newspaper is a Latino publication in El Mundo, Las Vegas.
6: Reno News & Review
The Reno News & Review is an independent alternative news & entertainment publication in Reno, Las Vegas.
7: Nevada Appeal
This is a twice weekly publication originating in Carson City, Nevada. It was founded in 1865 and is owned by Pacific Publishing Company.
The Record-Courier serves Minden-Gardnerville and Carson Valley in Las Vegas. It was born in 1875 and publishes on a Thursday and Saturday.
9: The Humboldt Sun
The Humboldt Sun is a local newspaper in Winnemucca, Nevada.
10: Las Vegas Sun
This is one of the Las Vegas Valley’s two daily newspapers. It is owned by the Greenspun family and also has an online news source.