PR tips
and advice
for SMEs

PR tips
and advice for SMEs

Press release syndication explained:


When a press release distribution site syndicates your content, this means it goes out to a number of different publishers, as well as content aggregators, to publicly publish your release on their database or website. The release is published on a section of the site specially dedicated to syndicated content, which is typically separate from normal search navigation functions.

Your release being published on this kind of platform is done with the purpose of earning some kind of AdSense revenue. The press release will still be indexed by Google, thus, performing as a piece of content recognized by search engines, despite the fact that it won’t be placed within the normal architecture of a news publishing site, or follow this kind of format.

The press release will also go out to content aggregators, which are ways of curating content from different sources. Content aggregators gather news and data from various sources and compile it into a format to be reused. If companies or journalists are setting out to do due diligence on a particular topic, com

A lot of marketeers are unsure of what syndication is, how it benefits them and how Google and other search engines rank syndicated content. In the video Sam Allcock of explains:

  • How publishers and content aggregators publish content (pulling in content from many news sources).
  • How press releases sit away from normal search navigations, but it WILL be indexed by Google.
  • Users of these databases, such as Dow Jones Factiva, allow users to search for content, such as information on directors.

PR Fire offers press distribution for all businesses and budgets.

Check out our PR Tips page for more information like this article on press release syndication.

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