NP Digital Expands Expertise in Latin America with Camilo Salah as Managing Director, Colombia.
Business oriented Marketing Communications Expert to Lead Colombia Expansion.
NP Digital, a leader in end-to-end performance marketing, widens its in-market expertise in Latin America with Camilo Salah as Managing Director, Colombia. The latest expansion is driven by the country’s rapid adoption of digital ad spending and incoming demand for digital marketing strategy tailored to current Colombia brand needs.
Salah brings more the 15 years of experience in the communications, marketing & advertising industry. He has specialized expertise in data, media planning, content strategy, and strategic leadership. Salah has an extensive background working with global Ad agencies including Wunderman Thompson, VMLY&R and most recently served as Chief Operating Officer and then Managing Director in the Andean region for Wavemaker where he led the company to record-high profits. Salah has substantial experience across client industries and cultural environments. He has worked with some of the largest brands in the world such as Microsoft, Colgate-Palmolive, Netflix, Nokia, Chevron Texaco, Warner Bros., Toyota and Rappi.
“Camilo has a proven reputation for leveraging technology and strategic vision to accelerate growth and we welcome his leadership in the Colombia branch to our global senior management team,” said Javier Hidalgo, Managing Director of NP Digital LATAM. “His diverse cultural and professional background brings an adaptable model of digital marketing that is in high demand in Colombia.”
As a well-respected industry leader, he has been a judge of the LATAM Effie Awards and Cannes Young Lions. He most recently was honored as one of Colombia’s Top 10 Media Professionals in 2022/2023 by Scopen. Salah earned his undergraduate degree in Milan from Isituto Europeo di Design and earned a Master’s degree in Marketing Management from Kingston Business School in London.
“Colombia stands strong as the 4th country globally in digital ad spending growth in 2023 with 13% year-over-year increase. We are positioned closely behind enormous markets such as India and China and forecasted to maintain this upward trajectory. With an annual digital media investment exceeding $2 billion COP, the potential for further market development is immense. I am thrilled to join NP Digital, a company that not only has the capabilities and proprietary tools to transform this potential into reality but has also laid out an ambitious plan for expansion in our region,” said Salah.
About NP Digital
NP Digital is an end-to-end performance marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division with the platforms Ubersuggest and AnswerThePublic, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, direct-to-consumer challenger-type organizations. NP Digital spans the globe with 750 employees in 15 different countries.
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