PR tips
and advice
for SMEs

PR tips
and advice for SMEs

‘Memorial Day Mayhem’: Simple and Effective Headlines:

‘Memorial Day Mayhem’: Simple and Effective Headlines. Sometimes the simplest of campaigns can be the catchiest and most successful in the business., who work with trusted SEO, PPC, lead generation and website experts Bright Valley Marketing, reached out to publications across America sharing tips for travelling during Memorial Day.

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Not only was the topic of the campaign on trend, but writers receive endless press releases in their inbox, so it’s important to make your subject line stand out from the crowds. Generating a simple snappy header is highly effective to catch the eye.

The headline ‘Memorial Day Mayhem’ caught the attention of many journalists which resulted in coverage placements such as 8NewsNowBoston HeraldMSNFOX5ABC8News and NewsChannel3

Tips within the release included:

1.     Aim for flights that depart early in the day

By doing this, if there is a potential last-minute flight cancellation, it may increase your chances of being rebooked on another flight the same day. This will also help reduce the risk of larger-scale impacts on the rest of your travel plans if things do happen to go awry.

2.     Anticipate delays and plan your time accordingly

Lengthier-than-usual waiting times at travel checkpoints and airline counters can emerge without warning, therefore, making sure you’re even earlier than being ‘on time’ can help reduce the severity of these delays on the rest of your plans. Anticipating these delays means you can add an extra few minutes between stops onto your itinerary and even if this additional time isn’t needed, you could always stop for a coffee or snack to make up for it.

3.     Review your travel insurance policy

In a time where travel can be unpredictable due to the changing pandemic landscape, it’s a good idea to look into the best possible travel insurance for you and your party. There is an abundance of different options to suit budgets and varying timelines; and taking out a travel insurance policy ahead of time can help minimize financial stress and further delays caused by potential flight, transport, or accommodation cancelations.

4.     Try exercise patience when dealing with airport and airline staff!

It’s easy to get caught up in the excitement of traveling, especially if it’s been a while since your last trip. Remember that many industries are still attempting to recover from the economic turmoil caused by the pandemic, so processes may be a little slower as compared to traveling in previous years before the virus was a concern.

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