Just a quick word on maximising your media outreach!
Here are some tips for to maximise your media outreach. When carrying out your own Public Relations outreach, ensure your emails as relevant as possible for the journalist. Blanket emailing and sending out in masses will quite often result in the media or journalist blocking you. Think about it, you wouldn’t want to receive emails that are irrelevant, filling up your inbox. This is why maximising your media outreach is extremely important.
Ensure you have a look at the publication’s website beforehand. This will allow for an educated guess if your story is the type that they normally feature on their site. If not, then hold of contacting them… you will benefit in the long run…
If you think a particular publication is perfect for your press release, write individual emails to the relevant journalists. Look at their previous work and mention it, as this will certainly catch their eye and let them know you respect their work.
Remember that in the outreach process, quality over quantity can result in the best coverage for your website. This is another reason why maximising your media outreach is vital.
Another useful tip is that during the brainstorming process, think about whether the press release is something you yourself would share with your friends and family if you read it in the news. If it’s a no, the story isn’t right!