PR tips
and advice
for SMEs

PR tips
and advice for SMEs

Essential skills that every good digital marketer should know

There are a few skills that every digital marketer needs to have in order to excel in this industry, one needs to keep up with all trends taking over the internet to stay ahead of the curve. The first trend that is taking the internet by storm are videos. This trend seems like it’s here to stay and it is grabbing the attention of consumers everywhere. More often than not, many people couldn’t be bothered with reading lengthy articles and leave sites all together.

People want information that is not accessible but easier to process. In order to maintain the attention of your audience then you need to incorporate the use of videos in your marketing strategy. This will also boost your visibility on google. According to an article published by DMI daily digest, a well optimized video can boost your chances of being in a top google ranking. The great thing about using videos is that it makes your content seem more personal. People love being able to put a face to the name. Videos allow you to engage your audience in a more personalized way and creates a sense of trust between consumers and brands.

Another useful tool for digital marketing is content creation. This will keep your audience engaged however, it is more challenging. Creating fresh and versatile content is not easy but it is a sure fire way to keep your audience hooked. Content marketing takes on many forms from blog posts to web content. You also need to have a good grasp on social media marketing as it will tie into most of your content marketing. Analyzing data is another essential skill you will have to develop as a digital marketer. There are a variety of tools to help you collect data but the challenging part is learning from it and adapting these findings into your marketing strategy. A good digital marketer understands the importance of interpreting and incorporating data into their strategy. It should go without saying but as a digital marketer you need to be tech savvy, the world today is so technology driven that it is impossible to excel without some sort of tech knowledge. Knowing the basics such as web coding will help you out with most aspects but it’s always good to keep learning and broadening your scope of tech knowledge. The foundation of most marketing is based on the power of persuasion. You need to have a combination of both people skills and critical thinking. Being able to persuade people into spending money, buying products or services will help you come up with innovative campaign strategies. Never underestimate the power of persuasion.

Lastly, as a digital marketer you need to be able to incorporate different skill sets into your work. In order to maintain a competitive edge. This sort of industry thrives of all types of personalities and skill sets so it would be beneficial for you to incorporate that. Diversity and versatility will provide the campaign with forward thinking and business focused ideas. As a digital marketer it is important for you to be able to adapt in any environment.

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