Before differentiating between good and bad public relations, it is important to understand what public relation is all about. Public Relations can be defined as a...
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PR Tips
Using PR to gain Leads: The inclusion of PR in the sales process is extremely beneficial as it can speed up the conversion process. One of the...
Why SEO is important to Public Relations: Many are unaware of the benefits of implementing SEO into their media strategies. SEO has been used for many years...
There are a few key points in writing a great media pitch. A media pitch can be described as a means to get journalists or publishers...
Top 5 PR Trends & Predictions for 2021 PR trends & predictions for 2021: As much as PR has morphed through the years, its primary reason for being – to secure coveted media...
If you are a SME and have had no prior experience with agencies, making a decision on who to entrust with your public relations is tough....
Since the very first time human beings traded goods, businesses have strived for better ways to generate effective word-of-mouth advertising. Daniel Lemin, a 20-year marketing expert...
It is vital for businesses to have an online reputation management strategy. The main reason is that consumers who wish to make online purchases are often...
E-signatures: 6 features every PR should look out for: Two decades ago, Congress enacted the ESIGN Act which recognized electronic signatures with the same legal status...
When you’re busy with the day to day running of your business, you might not have time to think about creating content for your blog and...