Interview with Kevin P. McVicker, VP at Shirley • McVicker Public Affairs
Tell us about your agency: Shirley • McVicker – what do you do and what sets you apart? Founded in 1984, Shirley • McVicker is
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Tips on pitching to the media
Tips on pitching to the media Regardless of the position in which your business is, you should be considering public relations and digital marketing to
Why should Digital PR and SEO be part of your marketing strategy?
Why should Digital PR and SEO be part of your marketing strategy? Link building is the process by which you generate links to your website
The Importance of a Press Release
Press releases are a very essential tool in marketing simply because it helps your audience become aware of your product or service. A press release
How to amp up your digital content!
Digital marketing can be a bit tricky as you constantly have to make sure your content is relevant and fresh. It’s important to stay ahead
Customer insight is invaluable for your business.
This should go without saying but trusting you consumers’ insight is extremely simply because they are who you are providing products and services to. More