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Matter PR lead global campaign
Chloe Ford
June 1, 2020

Matter PR lead global campaign for European Open Sci...

Matter PR lead global campaign for European Open Science Cloud Initiative: The European Open Science Cloud (EOSC), an open virtual environment for the scientific community regardless...
inspirational movement
Chloe Ford
May 13, 2020

From personal loss to an inspirational movement...

FOUNDER OF NEW JERSEY-BASED NONPROFIT TURNS PERSONAL LOSS INTO INSPIRATIONAL MOVEMENT TO HELP OTHERS DURING PANDEMIC John Lynch and “The Lunch With Lynch Foundation” collect and...
economic reality
Chloe Ford
May 13, 2020

Are rallying stock markets out of step with economic...

Buoyant stock markets are not necessarily ignoring alarming economic reality data, rather they are reflecting the post-pandemic era, affirms the CEO of one of the world’s...
Austin Williams campaign
Chloe Ford
May 6, 2020

Austin Williams campaign wins top honors at 2020 hea...

Hauppauge, NY (May 5, 2020) – Austin Williams, a Hauppauge, NY-based marketing, advertising, digital and public relations agency won multiple awards, including a Best of Show recognition, for...
Public Relations Agencies
Chloe Ford
April 23, 2020

What are Public Relations Agencies and What Do They...

Public relations agencies or firms aim to promote businesses via receiving editorial coverage. This kind of coverage is referred to as “earned” or “free” media as...
demand for financial apps
Chloe Ford
March 30, 2020

COVID-19: Demand for Financial Apps Increases!...

Coronavirus-triggered social distancing, isolation and lockdowns have driven-up the demand for financial apps in Europe by 72 per cent in a week, reveals deVere Group, one...
Influencer marketing
Chloe Ford
March 30, 2020

Influencer marketing – a powerful tool...

Simply a modern name for an old-school concept, influencer marketing is a trending strategy at the moment. The definition? Basically, influencer marketing places the classic celebrity...
Digital PR - success in the PR field
Chloe Ford
March 30, 2020

Digital PR and Content Marketing...

What’s the difference between digital PR and content marketing? The way in which brands communicate today is very different to how it was a decade ago....
Customer insight
Chloe Ford
March 27, 2020

Customer insight is invaluable for your business....

This should go without saying but trusting you consumers' insight is extremely simply because they are who you are providing products and services to. More often...
effects of COVID-19 - pitching to the media
Chloe Ford
March 27, 2020

How to cope with the effects of COVID-19 as a busine...

The effects of COVID-19 have penetrated every sphere of society including the PR and marketing world. Many businesses are struggling to adjust to this global pandemic...
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