PR tips
and advice
for SMEs

PR tips
and advice for SMEs

What’s the value of a backlink?

Value Of A Backlink: If you are looking for a guide to backlinks, follow links and do not follow links, look no further.

By default, all links are dofollow links. This is unless they are modified to be nofollow links manually. This can also be changed automatically by a website setting. A dofollow link is a direct link from one site to another that is recognised by search engine crawlers and the linker passes some of their authority through the link. A dofollow link is the most valuable type of link as it passes SEO value and authority to the site it leads to.

In contrast, nofollow links have a bit of code that ask search engines to not crawl them or count them as votes of quality. However, dofollow links can still have huge benefits. They still send traffic to your website, for example. Secondly, some of the larger UK newspapers will include a nofollow link as standard.

The all-important link is often the main goal within content marketing. The elixir of digital PR campaigns. A link back to the original creator is what will ultimately push the brand up the Google rankings. However, links come in all shapes and sizes and some are more valuable than others. Generally, the best campaigns will contain a mix of the below for the best results.

This is a search engine tool designed by MOZ. It is regarded as the best measure of how a website will perform in search engine ranking. Ranging from 0-100, the higher the DA, the higher the value of gaining a link on the site. However, all DA’s count and it is good to achieve a blend of high and low authority websites so that they look organic. At Cherry Digital we don’t charge for DA’s under 40 simply as an added benefit to the customer.

This is a non-direct link. For example, a newspaper may link to a third-party that references your content. These still have great value. Oftentimes brands focus on dofollow links, however, brand mentions are still valuable.

Brand Mentions

This is when a publication mentions your brand (often the website is spelt out) but no actual link is given. Again, this is still valuable PR and will often still drive traffic to the site. We always try to convert any brand mentions to a dofollow link whenever possible.

Did you enjoy this guide to backlinks, follow links and do not follow links?

Send us your press release to be featured as our ‘Press Release of the Week’.

Check us out on social media: Twitter and Facebook.

Recent Posts