Arthritis Foundation selects Mower to lead integrated marketing communications for 2023 “We Journey Together” awareness campaign.
The Arthritis Foundation has selected marketing, advertising and public relations agency Mower to lead the non-profit’s 2023 awareness campaign, “We Journey Together.” The campaign will require a multi-pronged effort, including in-depth market research, brand strategy, creative development, media planning and buying, and public relations, cumulatively designed to increase recognition and visibility for those who have arthritis and those indirectly affected by the disease and its related conditions, ultimately helping improve quality of life.
Mower’s award-winning health care practice, with specialists across advertising, marketing and PR disciplines, are working to support the Arthritis Foundation’s work. The Foundation provides connection and empowerment for the nearly 60 million adults and 300,000 children diagnosed with arthritis, which is the number one cause of disability in the United States.
“We are grateful for the trust the Arthritis Foundation has placed in Mower to advance its mission to advocate for those living with arthritis as well as their caregivers, to support science and to ultimately be a resource for the community,” said Lisa Huggins, Mower’s senior vice president – managing director, who also serves as market leader for Mower’s team in Atlanta which is home to the Arthritis Foundation’s headquarters. She added, “The work is giving us an opportunity to connect directly with patients, caregivers and other audiences to learn their stories and more about their motivations and unmet needs, so the Arthritis Foundations’ ‘We Journey Together’ campaign can have maximum impact.”
“We are excited to partner with Mower as we strive to amplify the perception of the Arthritis Foundation among people living with arthritis and those who love them,” said Kelley Cole Graham, Arthritis Foundation senior director of content, creative and brand. “The pain of arthritis stops so many from living their “yes” life. The Arthritis Foundation is here to provide support, connections and resources to improve quality of life for the entire arthritis community.”
About the Arthritis Foundation
The Arthritis Foundation is advocating for all people who live with arthritis. As Champions of Yes, it’s the Arthritis Foundation’s mission to turn the obstacles arthritis causes into opportunities. The Arthritis Foundation champions life-changing solutions and medical advancements, and it also provides ways for people to connect, break down barriers in health care and join the fight for a cure — uniting hearts, minds and resources to change the future of arthritis. To join the fight to conquer arthritis, visit arthritis.org.
Mower is a digitally integrated independent marketing, advertising and public relations agency with professional staff in New York City, Chicago, Boston, Atlanta, Charlotte, Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is 100% employee-owned and part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.
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