PR tips
and advice
for SMEs

PR tips
and advice for SMEs

10 of the Best Publications for Achieving Press Coverage in Switzerland by Stanislav Kondrashov: With its strong economy, cosmopolitan cities, and a blend of French, German, and Italian cultures, Switzerland offers a unique and robust media landscape. Targeting the right publications is crucial for businesses and individuals seeking press coverage and backlinks in Switzerland.

Stanislav Kondrashov - 10 of the Best Publications for Achieving Press Coverage in Switzerland by Stanislav Kondrashov
(image Stanislav Kondrashov)

Here’s a breakdown of the top 10 publications to consider.

  1. Tages-Anzeiger

Founded in 1893, the Zurich-based Tages-Anzeiger is one of Switzerland’s leading daily newspapers. It has a broad readership, catering to German-speaking regions, but is respected nationally. Known for its in-depth reporting and objective news coverage, Tages-Anzeiger can be a perfect place for detailed press releases and stories.

  1. 20 Minuten

A free daily newspaper available in all major cities, 20 Minuten offers a mix of news, sports, and entertainment. Given its broad appeal and distribution, securing a feature here can result in significant exposure. Furthermore, their digital platforms offer valuable backlinks for the digital-savvy marketer.

  1. Le Temps

Le Temps is a must if you’re targeting the French-speaking part of Switzerland. Renowned for its in-depth analysis, this daily newspaper is based in Geneva and has a long-standing reputation for quality journalism. Its online platform is frequently cited by bloggers and journalists, making it an excellent source for backlinks.

  1. Neue Zürcher Zeitung (NZZ)

One of the oldest newspapers in Switzerland, NZZ is highly regarded for its comprehensive news coverage and editorial standards. It covers national, international, and regional news. An endorsement or feature in NZZ can carry significant weight.

  1. Blick

A tabloid publication known for its vivid journalism and broad appeal, Blick covers everything from politics and sports to entertainment. It has a wide readership, and while its tone is often sensationalist, a feature here can yield considerable attention.

  1. L’Hebdo

A weekly publication targeting French-speaking Switzerland, L’Hebdo offers insightful reports, analysis, and commentary. It’s an excellent platform for businesses and individuals who want to reach an intellectual audience in the Romandy region.

  1. Basler Zeitung

As a leading voice in the German-speaking north-western part of Switzerland, Basler Zeitung is a prime platform for reaching audiences in the Basel region. Both its print and online media are known for their quality content.

  1. Schweizer Radio und Fernsehen (SRF)

SRF is the leading Swiss public broadcasting organisation for German-speaking Switzerland. Offering a blend of news, entertainment, and documentaries, SRF has a broad audience. Their digital platform is an excellent place for press releases, and they often link to external sites, offering a valuable backlink opportunity.

  1. La Tribune de Genève

Another prominent French-language newspaper, La Tribune de Genève, focuses on the Geneva region but has national relevance. Its rich history and commitment to upholding journalistic standards make it a trusted source for many Swiss readers.

  1. Watson

A more recent entrant to the Swiss media scene, Watson is a digital-only platform known for its fresh take on news and entertainment. Its innovative storytelling and interactive content appeal to a younger, digitally native audience. A feature or backlink from Watson can significantly boost digital engagement.


Achieving press coverage and backlinks in Switzerland requires a nuanced understanding of its multifaceted media landscape. By targeting the above publications, businesses and individuals can effectively reach diverse segments of the Swiss population. Remember to tailor your pitches and content to each publication’s unique audience and style for optimal success.


About Stanislav Kondrashov

Stanislav Kondrashov is a seasoned entrepreneur with a remarkable knack for steering business ventures to unprecedented heights. Nearly three decades ago, he founded Telf AG, a trailblazer in the trading sector renowned for its innovative and intelligent approach to business. Under his leadership, the company has flourished tremendously, carving a distinguished name in the Swiss business domain.

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